The history of this amazing project started on Christmas Eve of 2001, when a CD-R suddenly emerged from the mysterious depths of "Elf" production center headed by Maxim Fadeev. The CD was marked: Gluk’oZa "Sugar". The song was soon aired on several Moscow radio stations, but hardly anybody noticed it in the hectic pre-New Year time. Meanwhile, "Sugar" reached the Top-10 chart of the Nashe Radio station in Kiev, where nobody knew so much as the name of the project.
Realizing they'd missed on something extraordinary, Moscow show business started panicking; experts and representatives of major record companies were rushing in search of Gluk'oZa. The quickest capital label turned out to be the "Monolith" whose managers found out that the project was directly connected to Maxim Fadeev. In March 2002, the label signed a voluminous contract with the project.
Gluk’oZa and Fadeev seem to have been made for each other. After Fadeev described to the girl his concept of sound production – "We just take the raw material and cut off the redundant" – the credit of trust between the newly established partners became unlimited.
From then on, Maxim Fadeev has been creating all the music material for Gluk’oZa. Besides, the producer is the one and only director of all the videos of the project.
"I'm not going on tours, nor appear on the glossy covers – what for? All the interviews and broadcasts are rubbish! I live in the Net!" announced Gluk’oZa.
Maxim had nothing better to do than to locate the 3D version of the girl in the virtual space. But what does she look like? How to bring to the audience the appearance of this perky cyber-tease? Solution was prompted by Gluk’oZa. "I like Masyanya very much. We even have something in common, but in essence I am different. And forget about Gorillaz", was the emphatic statement of the girl. So she made a drawing of herself. Professional designers and artists just edited the image. "Nenavizhu" (Hate) is the debut video of Gluk'oZa, followed by a series of other cartoon videos. "Nenavizhu"'s appearance on TV became a real feast of the latest 3D technologies. Now the cyberpunk girl named Gluk’oZa had all the chances of becoming a symbol of the new virtual generation that lives in the Internet, makes friends in chats and doesn't judge by appearances.
With the absence of information, gossips were multiplying fast as never, while the real things were much simpler. Only a few could see the girl with their own eyes.
Now the project has an iconic status and is one of the most popular in the country. Gluk’oZа is not just a performer of well-known hits, her name has been given to a pop-retro-punk style band. Their songs do not pass by, they live in us, they are constantly on the tip of the tongue and we sing them again and again. Only in June 2003 we could at last not only hear but also see Gluk'oZa. The triumphant public appearance of the singer took place at the final concert of the "Star Factory 2", producer of which was Maxim Fadeev.
Gluk'oZa's songs took first places in the national hit parades while the singer herself was awarded with many music prizes. In 2003, Rambler Internet portal named the animated Gluk’oZa the Character of the Year. Based on the project idea, a computer game was created, characters being the members of the popular band.
At the end of May 2003, the ten-track debut album of Gluk'oZa "Gluk'oZa Nostra" was released. The second album "Moskva" (Moscow) was released in 2005 to include 10 songs and a unique "Sweine" video. Both albums were a success, and the songs have been in hot rotation on the radio stations ever since.
In 2006 Natasha got married to businessman Alexander Chistyakov.
At the end of 2007, Gluk’oZа resumes her music activities and, together with Maxim Fadeev, founds "Glukoza Production".
In January 2008, Gluk’oZа records the "Babochki" (Butterflies) song and makes a video for the song. At the same time, Natasha becomes a co-author – and then the anchor – of the program "Detskie Shalosti" (Kids' Tricks) on the СТС TV channel.
In spring 2008, a new song "Tantsui, Rossiya!!!" (Dance, Russia!!!) bursts into hit parades, soon becoming a real national hit. A great number of Natasha's concerts are fully sold out, her new album turns out one of the most anticipated releases of the year.
In July 2008, at the "New Wave" festival in Jurmala, Latvia, GlukoZа presents her new duo "Sicilia" (Sicily) recorded with Max Fadeev.
In October 2008, a new official website of the singer – www.gluk.ru – goes online.
At the end of 2008 Gluk'oZa's clip "Dochka" (Daughter) gets into hot rotation of the leading music TV channels. The new animated video features a revamped Gluk'oZa and little Glu, whose prototype was 18-month-old Lidochka (Lidia), Natasha's daughter. According to the video's plot, the two brave blondes save the Earth from the extraterrestrial invaders.
In the year 2009 Gluk'oZa became the friendship ambassador of the «Best Buddies» fund – Best Buddies Russia. You can learn more about the fund and the role that Natalia Chistyakova-Ionova plays in it through the following link:
In March 2009, "Monsters vs. Aliens" cartoon movie was released on wide screens. Gluk'oZa did the voice-over for Gigantica (Susan Murphy), the main character. It was Natasha's first – and rather successful – experience of cartoon dubbing.
In spring 2009, Gluk`oZa prolonged her contract for "Kids' Tricks" (СТС) and continued self-cultivation as a TV anchor.
In summer 2009, Gluk'oZa released a new single "Dengi" (Money), which she calls a "fat comma" in her creative work. It was already in autumn that Natasha declared about change in her image. Jeans, tank tops, bulky shoes – as well as funny songs – are now the past. The fans have discovered a new Gluk'oZa – feminine, thrilling, grown-up. At the end of the year, various editions (including magazines "ОК", "Teleweek", "Glamour", Internet portal Lifeshowbiz.ru, as well as TV program "Cosmopolitan:Video Version" on TNT) unanimously mentioned Gluk'oZa among the '09 most stylish, beautiful and bright stars of the national show business.
In March 2010, came the long-expected premiere of the song "Vot takaya lubov" (Such a Love). An absolutely untypical for Gluk'oZa kind of sound (and provocative text!) brought lots of attention to the novelty.
In the summer of 2010 Gluk’Oza filmed a video for the song “High Sign”. The music was written by German writers specifically for Gluk’Oza. The Russian version of this song is entitled “Flap”. The lyrics were written by Natalya’s husband, Alexander Chistyakov. With this song Gluk’Oza is planning to launch into the world music scene. The music video will be released in February of 2011. In the fall of 2010 Gluk’Oza finished filming the music video for “As if in childhood”. On January 31 “High Sign” was released through the music portal tophit.ru. The single “I Want a Man (Bitch Gaga)” was released on April 18, 2011. Alexander Chistyakov wrote the lyrics for this composition. According to Natalya, this song makes light of metrosexuals.
In April of 2011, Gluk’Oza performed a solo concert entitled “NOWboy” at club “B2”. Her show was also presented in 3D format, which is now being produced on DVD and will be available to the public in October.
The video “I Wanna Man” hit the airwaves on TV and Internet on May 30, 2011. Timur Batrutdinov played the main character in the video for “I Wanna Man”.
Gluk’Oza’s official new website www.glukoza.com will be launched in June of 2011.
In July of 2011 a remix for the song “I Want a Man” was produced by the DFM DJ’S especially for the summer season and will be played on dance radio stations.
Currently Natalya is working on her third album in Spain. It will go to production in Russia in November of 2011.
Gluk'oZa became a mother for the second time on September 8, 2011. The long expected child made her appearance at a clinic in Marbella, Spain. The baby girl weighed 6 lbs 7 oz. (3.03 kg) and was 19.29 in. (49 cm) long. She was named Vera in honor of her grandmother, mother of Gluk'oZa's husband Alexander Chistyakov. Even as she cares for her newborn, Gluk'oZa will be hitting the stage. Recently Natalya has finished recording her new album. In November, she plans a return to Moscow in order to present her new album to her fans.
The premier of the song "Trace of my Tears" took place on September 10, 2011. Gluk'oZa wrote the lyrics herself. The music was written by Artem Fadeev. You could listen to the track for the first time on the airwaves of the biggest Russian radio station - Russkoye radio. "Trace of My Tears" captured all hearts of Gluk'oZa fans because of its honest and profound lyrics. This song is dedicated to a good friend that you can always rely on. "It is the city that I love, - Gluk'oZa shares - the city that I like to go back to. The city that I can always share my feelings with."
In October 2011, the concert program “NOWBOY” went on sale on Blue-ray and DVD. This exclusive concert is unique in the history of Russian music. For the first time, rather then seeing a typical show, viewers can watch the show in 3D format. Gluk'oZa has developed a reputation for being a front runner and fan of using cutting edge technology in music. Fans can hear their favorite Gluk'oZa hits and as a special suprise, new material from her brand new album ''Trans-FORMA''.
Gluk’oZa’s third studio album, “Trans-FORMA” made its appearance on November 10th, 2011. Fans of Russian pop-music fervently anticipated this new release. This album contains absolutely new and unknown songs by Gluk’oZa, such as “One Strike”, “Such is Love”, “Trail of My Tears”, “Dance Russia”, “Butterflies”, “I Want a Man” and “Daughter”. Other tracks on the disc are “Played Out”, “My Vice”, “Freak”, “Shot in the Back”, “Like in Childhood” and four English tracks: “Sugar”, “High Sign”, “Schweine” and “Forget You Not”.
The title of the album, “Trans-FORMA”, Glu thought up together with her fans. Fans sent many interesting suggestions on the web. Natalya commented on her new image “I have already said that the old Glukoza will no longer appear, I am changing, transforming. Music is changing. This album there are songs everyone knows, and new songs which are the sound of what I consider a new direction in my musical career – it is a dance sound, a bolder sound. There are more electronics. Shot in the Spine is a Pop-Punk style track, you have R’n’B in Such is Love, electronic dance in Freak and Played Out. Several composers wrote this music: Max Fadeev, Artem Fadeev, Gunter Graff. The musical arrangements vary greatly. I think it turned out great. The motto of the album I picked up from Beyonce who sings “Who runs the world? Girls!” Or in my interpretation: ‘Girls Rule!’
Glukoza confessed that the new album would introduce a new Glu to listeners. “It seems Glukoza’s karma hasn’t changed. I started with this cartoon personage and I won’t go on without her. Glu was an expression of me, of my character. I have totally been in sync with Glu’s edgy character all ten years of our co-existence. Glu’s updated character we have called Cyber Glu. And she is no robot-house maid, but a girl of our time, daring, sexy, electrifying. Fit and sleek with nerves of steel, a web connection and an open-minded view . . . This is how I want to see myself; it speaks to my soul and matches my feelings. I think every young lady wants to feel like Glu. Cyber-Glu will be the symbol of my new album Trans-FORMA and will soon appear with me in videos. However, strictly animated videos we will no longer do. We’re gonna strive to keep it real, keep it live.”
On November 17th, 2011 Gluk’oZa performed a private release of her new album “Trans-FORMA” for journalists at Under the Ground rehearsal hall in Moscow.
After a long absence from the stage, Gluk’oZa delivered her first open concert of her new album “Trans-FORMA” on November 24th, 2011. Gluk’oZa performed fan favorites, and brand new tracks from her new album.
In the video, Glu is in the center of an enclosed space, which is visible from all sides of the room through hidden windows. In these windows are all different kinds of freaks, who are watching this beautiful girl…
Recall that the video for the song “My Vice” off Gluk’oza’s third album “Trans-FORMA”, in which Glu demonstrated excellent form post-childbirth, was shot in December, 2011. The subject of the video was kept in the secret. The film crew signed a contract of nondisclosure regarding the details, but sources close to the singer claimed that it would be one of the most provocative videos ever.
Regarding the idea behind the video, Glu commented: "We filmed the clip as we saw it in the moment. We admit the video may be a failure for viewing on public television; we weren’t afraid to take a risk. The same thing happened with “Such is love” which was considered unacceptable for public viewing because the word cocaine is used in the lyrics and because of mild striptease. It’s stupid. They show everything on television now. But when “Such is love” became a sensation on YouTube, I was convinced that the Internet is one of today’s vital venues for artists. At the beginning of filming, it wasn’t our plan to make “My Vice” a super scandalous video, but as we filmed artistic chaos took over and we deviated from the script. We chose to use what resulted”. Despite Gluk'oZa's fears, major television channels have established "My Vice" in their video rotations.
In autumn of 2012 Gluk'oZa took part in the seventh season of the «Dancing with the stars» show on the Russia-1 TV channel pairing together with Evgeni Papunaishvili. The endless rehearsals didn’t pass in vain – in December 2012 the couple won first place.
In January 2013 the music video of the song “Take Me by the Hand” (TMH), the music and lyrics of which were written by Max Fadeev, aired on music TV channels. The song itself has been in rotation on Russian and Ukrainian radio stations since September 2011. Initially, a video for this song wasn’t supposed to be shot — but one thing made Gluk’oZa’s producer change his mind.
In October 2012, Maxim Fadeev received an email from a young man, in which the latter describes his own love story. Here is an excerpt from the email:
“I associate the song ‘Take Me by the Hand’ with the story of my last relationship. The end of my love story is as sad as the song itself. How I’d love to return everything to the way it was, and what a pity it is that we aren’t able to affect some things. Especially the will of another person…”…“I lost my lover by some stupid turn of events. This girl loved me more than anyone in the world. But I deceived her expectations, and betrayed her. We were supposed to see each other for the last time on the platform of the Leningradskiy train station. I was going to move away from Moscow, because I couldn’t be in the same city as her. I remember how I stood on the platform waiting for her. I thought that if she came, it might still be possible to fix something. I waited and believed that she would come. At the time, the song «Take Me by the Hand» was playing on my mp3 player. And, you know, it might not be very manly, but I stood there on the platform and cried, remembering that I was leaving behind my heart, my past, my hopes and illusions in this city.” “She didn’t come to see me, and I left this city, taking only emptiness with me into the future…»
This letter touched Maxim Fadeev so much that he decided to film the music video, in which this girl comes to the train platform after all, and forgives the protagonist.
The song “Take Me by the Hand” remained in the top music chart of the country for 27 weeks and became the award winner of “Zolotoy Grammofon”, realized by Russian Radio. By the way, the song TMH was at the top of the chart only a few weeks after the track premiered on the station.
In February 2013 all of Gluk’oZa’s content became legal with free network distribution in the largest online sales of Apple – iTunes.
In the Winter of 2013 Channel One started airing the world-famous game Fort Boyard, which Gluk’oZa took part in. Her team (“Strong Ligaments”) made it to the game finale, but suffered a defeat to the “General Laborers” team.
On April 6th, 2013 the band Leningrad held a concert in the Moscow concert hall Crocus City Hall. Russia’s most flamboyant band performed one of the songs in the concert program in a duet with Gluk’oZa, a longtime friend of Leningrad’s soloist — Sergey Shnurov. The choice of the collaborative song isn’t random. Once, at a party event, Gluk’oZa performed a karaoke with Sergey Shnurov of the “Manager”, the song loved by millions. And when Shnur was putting together the track-list for the future concert, he had the idea to repeat the duet with exactly this hit.
On May 17th, 2013 Smoky Mo and Gluk’oZa appeared as musical guests on Ivan Urgant’s show. Their collaborative track “Butterflies” was aired for the first time.
The song “Butterflies” was released by Maxim Fadeev’s production as early as 2008 and immediately received high airtime on many Russian and Ukrainian radio stations. Nonetheless, the famous Russian rap artist Smoky Mo decided to prolong the life of this romantic song. Having once heard “Butterflies” in the dining car of a train on his way back from Saint Petersburg to Moscow, the rapper fell in love right away and decided to create a cover. Although the track had been recorded, it would’ve never gotten published if it weren’t for an event that brought the two artists together after almost 5 years. In the spring of 2013 Gluk’oZa stopped by the studio of her friend Basta (Vasily Vakulenko), where she met Smoky Mo. The two of them instantly became friends and, during one of their subsequent meetings the rapper finally decided to share with Natalia his vision of her “Butterflies”. The singer found this experiment to her liking: “I didn’t expect that ‘Butterflies’ would sound so good in rap version, Sasha (Smoky Mo) has really done great work with the text. It turned out to be a very sensual and brutal track at the same time! I really like it!”
In one evening, the track was re-arranged and recorded together with Gluk’oZa’s voice. The shooting of the music video took place a few weeks after.
At the end of June 2013 Smoky Mo and Gluk’oZa presented the result of their collaboration – the music video “Butterflies”. The song that premiered in the Evening Urgant show is being featured in Smoky Mo’s new album “Junior”. The collaboration between Gluk’oZa and Smoky has reached top positions in the iTunes chart, and, also, taken first place in the hip-hop chart RU_TV and others.
On the last summer day of 2013 Gluk’oZa presented yet another release - the track “Bolno”. Only a couple days after Gluk’oZa’s new song premiere, it has already become a real viral hit on the Internet. Gluk’oZa: “Despite the fact that the song’s title is “Bolno”, which means “Hurt”, the song is very upbeat and is bound to become a frequent guest in your playlist, if you’d like to cheer yourself up in these gloomy autumn days”. Within days, fans have left over a hundred of comments, showing great appreciation for the release: “It’s a real hit, bravo, Natasha!”, “I really liked the song! Can’t wait to see the music video to the song!” and so on.
As is tradition, the music to the song was written by Maxim Fadeev. And the author of the text to “Bolno” is another artist under the wing of the famous producer – Olga Seryabkina (soloist of the group SEREBRO), who has never previously written any verses for Gluk’oZa.
- Olya and I have a relation of great affinity, since we hang out a lot outside of work, - shares Gluk’oZa. - Together with Max they’ve written a great song, which coincides with my inner self and immediately found its way to the top of my personal rating of my repertoire. I started to perform “Bolno” at my concerts already before its official release. The audience embraced the new track right away!
In November 2013 Gluk'oZa presented her new music video to the song «Bolno». The video's main peculiarity has got to be its naturalness. Without notifying anyone about the planned video shoot, the singer invited some friends to an ordinary night out in a cafe. Her friends were extremely perplexed when they saw the cameras that began to film the guests. This was the principal idea of Gluk'oZa and Maxim Fadeev – to capture the live emotions and the interaction of close friends in a relaxed atmosphere.
On June 7th, 2014 there was the premiere of the song «Why», whose lyrics and music were written by Maxim Fadeev. The track aired for the first time on the radiostation DFM. The song was released on the singer's birthday. For Gluk'oZa «Why» is more than just a new track release. «It's a special song for me, - tells Natalia, - many career and personal changes in my life are tied to this song.»
On July 9th, 2014 Gluk'oZa presented her new music video to the song «Why». Its exclusive premiere took place on the air of the music TV channel RU.TV. The video shoot lasted two days on the island of Bali, where the singer spent her vacation in February. Its magnificent calm, wild exotic nature, uniqueness and majestic ocean set the scene for the new video work. As is tradition, the director that adapted Gluk’oZa’s cherished composition was Maxim Fadeev. The main characters of the Bali love story were Gluk’oZa herself and Oleg Miami – a new artist of the Maxim Fadeev production center.
On July 10, 2015, the song “Sing to me, wind” premiered. As is tradition, the author of the music and lyrics is the artist’s star mentor – Maxim Aleksandrovich Fadeev. The track appeared for the first time on the airwaves of the radio station DFM and then successfully debuted on the airwaves of Russian Radio. Gluk’oZa: This song is the anthem of my summer. All of my tenderness and love is in it!
On July 24, 2015, Gluk’oZa presented her new music video to the song “Sing to me, wind”. The exclusive premiere took place on the air of the music TV channel Russian MusicBox. The shooting of Gluk’oZa’s new video product took place in Spain and lasted for a period of two days. The music video recounts the unforgettable day of a natural photographer, a beautiful girl who stumbles upon a map fragment and sets out on a fascinating journey over the most scenic sites of Catalonia and the Pyrenees. The entire route’s length was a total of 7001 kilometers! Following the lure of the wind, the explorer searches for map fragments on rugged cliffs and in picturesque corners of the city. The beautiful mountainous region with impressive precipitous cliffs and sceneries of ethereal beauty transfers the viewers into a breathtaking journey. – It’s a light, beautiful story that tells how much your day can change if you choose to venture slightly off route. – comments the director of the music video Stanislav Morozov.
The end of the year 2015 definitely marked a productive time in Gluk’oZa’s creative music career, especially with the release of her new song “Warm Me Up”, which Maxim Fadeev and Olga Seryabkina wrote especially for her, to the great delight of her fans. In a short time, the track gained great popularity both on the FM waves, as well as all over the Internet. As a result, the release of a music video to this song was only a question of time. It is well-known that Maxim Fadeev’s Production Center is not scared of experiments and, therefore, this time it was decided to engage the singer’s fans in the creative process. Therefore, a competition was announced on the Internet in order to find the best storyline to the future music video. It didn’t take too long to wait for the result – more than two hundred ideas were sent over in a few days. There were so many good ideas and interesting personal stories among them that it was decided to release a video that would not only convey the storylines of all the participants in the competition, but, in addition, a part of their soul, life and personal experience: their first love, inner turmoil from fighting with their loved one, unshared feelings…
The singer herself, remembering her first date – which, as is known, remains in one’s heart forever, decided that the story will take place under the rain, which conveys very well both the mood and the personal reminiscences of her past. The truth is that the singer fell in love with a dancer in her senior class, who wouldn’t pay any attention to her until she joined some dance classes especially for him. Having noticed the future celebrity in the classes, he invited her on a date, which, as it seemed, was ruined by some heavy rain, but is still vivid in the singer’s memories because of these extreme weather conditions.
As she once did for her special date, the singer again joined the dancing school and took several contemporary dance classes, this time for the music video. The result of these lessons can be seen in Gluk’oZa’s new video. The filming took place shortly before the New Year. The conditions were not favorable, to put it mildly. The heating was out of service due to some accident and with the freezing December temperatures it was extremely cold at the venue. Considering that Natalia was shooting in a light dress and under the rain, one can only imagine how difficult the entire process must have been, but, nonetheless, the video turned out to be very sensual and passionate largely due to the singer’s seductive dancing.
In July of 2016 the music video to the song “I Will Be a Secret” was premiered. The music video production took place in two stages: the first part was filmed in the winter of 2016 at the “Serednikovo” estate, while the outdoor filming, without which it would have been impossible to convey the mood and enthusiasm of the music video, took place in June. The light and summery composition turned out to be a sort of revelation for the singer. Through this music video she wanted to convey to girls that one simple truth: that even after many years of marriage they should strive to remain a secret for their beloved, try to surprise him every day and keep the passion alive in the relationship. At the same time they should remain best friends, have fun and fool around together, without being afraid to seem ridiculous.
Having rested and mustered up creative inspiration after the summer premiere, Gluk’oZa again got to working in the autumn of 2016. Already in September the fans got to hear the new composition “Without You”. The song turned out to be the complete opposite of the last work – the singer’s autobiographical story of her first love and the difficult choice that happens at least once in everyone’s life. There weren’t any plans to shoot the music video for the song, and certainly no plans to present it so quickly – one week after the release of the track itself. However, the endless inspiration, which was evoked by Gluk’oZa’s sudden meeting with her first love, didn’t leave anyone in the Maxim Fadeev Production Center’s team indifferent. It was then decided to start working on the music video as soon as possible. The filming process itself was very emotional. Natalia succeeded brilliantly in the art of acting and was able to convey her thoughts and share her genuine feelings with the audience. «Anger, resentment and jealousy – these are the feelings that are capable of killing even the strongest and most tender love, and we wanted to tell about it», - say the creators of the music video.